Website Proposal · March 2026

From Facebook Page
to Digital Destination.

A new website for The Backyard Place — built for what guests actually want: faster reservations, a shareable menu, and a grill bar that feels modern, magnetic, and unmistakably yours.

Delivery
Live in 7 days
Investment
From ₱8,000 + retainer
Smart features
Up to 2
Validity
90 days
The Fishbone Promise
7 days.
From kickoff to live.

Once we’ve gathered your assets and aligned on direction, your new site goes live in seven calendar days. No drag, no “final-final” loop, no surprise extensions.

Discovery and onboarding (1–3 days of brand assets, photos, and menu info) happen before the 7-day clock starts, so the build phase stays focused. Smart features in Growth and Pro tiers are layered in after launch — the site is already live and earning while we add the smart layers on top.

01 — The Vision

The site should match the reputation.

The Backyard Place has been Kalibo’s go-to tropical seafood grill bar since 2016 — a decade of sizzling platters, fresh talaba, cold drinks, and good vibes. The new website should feel the same way: a welcoming digital storefront that makes hungry customers call, visit, and come back.

Tropical Rustic Palette
Warm creams, amber tones, ocean teals, and earthy bark — a colour palette that feels like an island grill bar under the stars.
Mouth-Watering Imagery
Hero shots of sizzling platters, fresh talaba, and the open-air dining area that make visitors hungry before they even read a word.
Action-First UI
Sticky click-to-call, prominent hours and location, and a shareable menu — designed so mobile visitors can act instantly.
02 — Smart Features

Three smart features designed for the grill-bar guest.

Each one solves a real friction point in the customer journey — and each runs on built-in logic, so there are no ongoing API costs. Growth ships with 1 feature of your choice; Pro ships with 2.

Smart Reservation Concierge

Customers describe the night — "barkada Friday", "birthday for 12", "date night" — and the concierge picks the right table (booth, garden, group) and confirms via Messenger or phone in seconds.

Why it matters: Replaces back-and-forth Messenger pings. Captures bookings after hours, including weekend rushes when calls go unanswered.

Smart Group Set Builder

Pick a headcount, the planner builds the spread — Set 2 for the table, plus an extra Bad Boy Platter and a fruit-shake round — bundled into one bookable plan.

Why it matters: Sells the experience, not just the seat. Bigger spend per booking, longer dwell time, and a cleaner ask for big groups.

Smart Menu Recommender

Customer types “something not too spicy, with seafood, for two” and the AI surfaces 3 dishes from the menu — with prices, photos, and a one-tap add to the reservation note.

Why it matters: Turns the menu page into a guided experience. Cuts the “ano ba pwede?” question and gets walk-ins ordering faster.

03 — Scope

What we’ll deliver

Design
  • Tropical-rustic design system (cream, amber, ocean teal, coral, bark)
  • Mobile-first layouts for desktop, tablet, and phone
  • Bento-grid homepage that highlights signature dishes and ambience
  • Photography direction for hero shots, platters, and interior
Build
  • Next.js + Tailwind for fast loads on Filipino mobile data
  • Optional CMS so your team can update menu, prices, and promos without us
  • Smart features built with custom logic — no API subscriptions or ongoing usage costs
  • Local SEO, schema markup, sitemaps, Google Analytics
Content & Launch
  • Rewritten food & drink copy (taste-led, conversational)
  • Featured platter + signature shake spotlights
  • Group-meal sets and barkada packages template
  • Migration, redirects, training session for the team
Full ownership guarantee
You own your domain, hosting, and all code from Day 1.

No lock-in. No hidden fees. Full control, always.

04 — Timeline

Seven days, start to finish

Discovery happens before the clock starts. Once we kick off, the build is laser-focused on shipping by Day 7.

1
Day 0
Discovery & onboarding
Brand assets, photos, and menu info gathered (1–3 days, before the 7-day clock starts)
2
Day 1
Kickoff & direction
Sitemap confirmed, design direction locked, content outline approved
3
Days 2–3
Design
Homepage + menu page designs ready for sign-off
4
Days 4–5
Build
Site built, content placed, mobile + tablet checked
5
Day 6
QA & polish
Cross-browser checks, performance pass, local SEO basics in place
6
Day 7
Launch 🚀
Site goes live, you get the keys, walkthrough call done
7
Week 2+
Smart features layered in
Optional — Reservation Concierge, Group Set Builder, or Menu Recommender added live (Growth & Pro tiers)
05 — Investment

Choose your plan

Every tier ships in 7 days. Starter is a clean one-time build. Growth and Pro pair a smaller upfront with a monthly retainer that keeps your site fresh — menu updates, performance insights, and ongoing support handled by us, month after month.

Starter Site
₱10,000
One-Time Payment

Best for restaurants that just need an online presence and a shareable menu.

  • Homepage + Menu page
  • Mobile-first, fast on Filipino data
  • Click-to-call button
  • Basic local SEO setup
  • Vercel hosting (year 1 included)
  • 1 round of revisions
Start with Starter Site

No monthly fees. No lock-in.

★ Recommended
Growth Site
₱9,000
+ ₱1,500/month
Initial + Monthly Retainer

Best for restaurants that want a polished site with regular menu updates and support.

  • Everything in Starter, plus:
  • Up to 5 pages with light custom polish
  • 1 smart feature of your choice — Reservation Concierge, Group Set Builder, or Menu Recommender
  • Simple CMS so your team can edit content
  • Google Maps + analytics tracking
  • Messenger chat integration
  • 2 menu / content updates per month
  • 2 rounds of revisions
Start with Growth Site

Includes 2 menu updates / month.

Pro Site
₱8,000
+ ₱3,000/month
Initial + Monthly Retainer

Best for restaurants that want to stay active, grow online, and attract more customers.

  • Everything in Growth, plus:
  • Up to 8 pages with custom design system
  • 2 smart features of your choice (from Reservation Concierge, Group Set Builder, Menu Recommender)
  • Group-meal sets template
  • Signature platter / dish spotlight section
  • 4 menu / content updates per month
  • Monthly performance check + insights
  • Priority support (same-day response)
Start with Pro Site

Priority support + monthly insights.

Compare side-by-side

Everything in each tier, at a glance.

Starter Site
₱10,000
★ Recommended
Growth Site
₱9,000
+ ₱1,500/mo
Pro Site
₱8,000
+ ₱3,000/mo
What's included
Live in 7 days
Pages included
2 (Home + Menu)
4–5
Up to 8
Mobile-first responsive
Branded with your logo & colours
Click-to-call button
Design depth
Custom design polish
Light
Full design system
Group-meal sets template
Featured dish / signature spotlight
Smart layers
Smart features
1 feature
2 features
CMS for self-editing
Monthly retainer
Monthly fee
₱1,500/mo
₱3,000/mo
Menu / page updates per month
2
4
Monthly performance check + insights
Priority support (same-day response)
Lock-in commitment
None
Month-to-month
Month-to-month
Tech & support
Vercel hosting (year 1 included)
Local SEO + Google Analytics
Revision rounds
1
2
2
Domain
₱800–1,500/yr
Bought under your account.
Hosting
Free via Vercel
Year 1 free; ~₱500/mo if you outgrow it.
Lock-in
None.
We build it. You own it. We maintain it.
06 — Optional Add-ons

Layer in extra firepower.

Available across all tiers. Monthly services are billed alongside any retainer (cancellable with 15 days written notice); one-time services are billed at setup.

Mix and match — pick any combination below.

CMS Setup

₱2,500/one-time

Simple admin panel so your team can update menu items, prices, promos, and event posts without us. Already included in Growth and Pro — add this to Starter if you want self-edit capability without committing to a monthly retainer.

Social Media Management

₱3,000/month

Content calendar, post creation, and scheduling for Facebook and Instagram. Includes 8 branded posts per month — perfect for surfacing weekend specials, new arrivals, and group-meal promos.

AI-Powered SEO

₱2,500/month

Keyword research, meta tag optimisation, schema markup, and monthly ranking reports for terms like "seafood restaurant Kalibo", "grill bar near Boracay", and "talaba Aklan". Keeps your site climbing local Google results.

Blog & Content Writing

₱2,000/month

2 SEO-optimised articles per month — seasonal seafood guides, behind-the-grill stories, group-meal planning. Drives organic traffic and turns the site into a real local destination.

Social Media Design

₱350/design

Design-only service for individual social posts — branded graphics for promos, weekly specials, and new dishes. No scheduling or management included. Perfect if your team handles posting in-house.

Bundle deal
Bundle the three monthly marketing services for ₱6,500/month.

That’s Social Media Management + AI-Powered SEO + Blog Writing — together you save ₱1,000/month versus picking them individually. Add-ons begin after launch.

See three directions, side-by-side.

We built three concept directions, each leading with a different visual story so you can see how the brand could feel in different worlds. Open each and switch between mobile, tablet, and desktop views to compare.